Our Journey
The Beginnings
Etihana was established in 2025 due to our founder stepping away from her role as a Reformer Pilates instructor in New Zealand when she became a mother.
She had her children in Australia (where she is from) and wanted to re-connect with her passion for health and wellness with a Pilates focus.
Etihana began as a garage shop in Australia and has now come to life online.
Etihana's focus is to find products that help with your fitness goals and overall wellness.
Everyone is welcome in this budding community and we are excited to have you join.
Our Philosophy
Movement that fits real life
I believe movement should support your life, not compete with it.
Not a complete lifestyle overhaul. Not rigid routines. Not equipment that takes over your home. Just thoughtful movement that fits quietly into the life you already have.
Life with deadlines. With responsibilities. With workdays that blend into home life. With ambitions that matter and time that feels finite.
Our products are designed to integrate seamlessly into your day. To live in your space without demanding attention. To support movement while you work, think, watch, listen, and unwind.
Not as a performance. As a habit.
Because real change does not come from extremes. It comes from consistency.
Our Intention
Designed with intention
Etihana is for people who are intentional about their lives.
People who value their health but do not want more friction.
People who spend long hours working, building, creating, or caring for others.
People who want to feel energised rather than stiff and depleted.
People who appreciate good design, reliability, and products that earn their place.
Our customers are not chasing perfection. They are choosing progress. Quietly. Consistently.
They want to feel better in their bodies. Clearer in their minds. More present in their days. And they want solutions that respect their space, their schedule, and their standards.
Our Purpose
Why Etihana exists
I have seen what happens when movement becomes easy.
Energy lasts longer through the day.
The guilt around sitting fades.
Looking after yourself stops feeling like something you have to force.
When movement is built into your routine, it becomes part of who you are, not something you constantly negotiate with.
That is the heart of Etihana.
Not fitness for the few.
No quick fixes.
No extremes.
Just intentional movement, designed for real life.
And finally
Our Promise
Etihana is built on quality, transparency, and trust.
Every product is chosen to genuinely support your wellbeing and your lifestyle. No unnecessary complexity. No gimmicks. Just considered tools that work quietly and consistently in the background of your day.
Because when your environment supports you, taking care of yourself feels natural.
And that is where meaningful change begins.
"Change Happens Through Movement And Movement Heals."
Joseph Pilates