Our purifier targets the stuff you can't see but definitely feel such as dust, pollen, pet dander, smoke particles, mould spores, airborne bacteria and formaldehyde. If you wake up congested, sneeze around your pet, or notice the air feels heavy after cooking, those are exactly the particles it's designed to capture. The HEPA filter traps 99.97% of airborne particles down to 0.3 microns. That's roughly 200 times smaller than a human hair.

It's one of the most common questions we get and fair enough. The short answer is yes, but you'll notice it most if you have allergies, a pet, or you're sensitive to dust. Most customers report breathing more easily within the first 2–3 days, and less dust settling on furniture within the first week.

Filters do need replacing, but not as often as you'd think. Ours last up to 6–8 months with regular use.

Yes. On 'night mode; it runs quieter than a whispered conversation and well below the hum of most ceiling fans. The vast majority of our customers run it overnight and say within a week they forget it's even on.

It's designed for rooms up to 10 m². For most people that covers a bedroom or an office . If you're looking to cover a larger open-plan space, we'd recommend running two units; one in the bedroom, one in the main living area.

Completely. Unlike ionisers, it produces zero ozone; just clean, filtered air. HEPA filtration is the same technology used in hospitals and is widely recommended by allergists for households with children, asthma sufferers, and pets.